The Michigan College Application Week Campaign is part of the larger national American College Application Campaign launched by the American Council on Education (ACE). The purpose of Michigan College Application Week (CAW) is to target low-income students, first-generation college going students, and those who would have not otherwise considered college. Our goal is to help all graduating high school seniors navigate the complex college admissions process and provide the opportunity to complete at least one application by the conclusion of Michigan College Application Week at host high schools.

The cost of college is one of the biggest hurdles students face when considering their options after high school. The price tag alone can be a barrier to college attendance, especially for students who are from low-income homes or who are the first in their family to attend college. While FAFSA completion is only one step in the college-going process it is the only way for students to unlock their access to federal loans and grants, statewide scholarships and grants, and often institutional and community based scholarships and grants.

College Decision Day is inspired by the NCAA's National Signing Day to reinforce that excellence in the classroom should be given as much pomp and circumstance as excellence as an athlete. NCAA's National Signing Day is when high school seniors sign a letter of intent to play sports at a specific college. Traditionally players participate in press conferences to announce their intentions.